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Don’t oversleep summer

Thousands of tourists get to see the outdoor campaign Don’t oversleep your summer. Our bright billboards, branded shuttle buses and coaches can be seen in the most popular summer destinations in Russia: Sochi, Anapa, Gelendzhik and Novorossiysk. This year we decided to expand and target Rostov and Krasnodar too: many people drive through these cities on their way to the Black sea coast and the sea of Azov. But that was not all yet: We decided we would spice up with energy the vacations for lovers of outdoor tourism.

Thousands of tourists head every year to the lake of Seliger and to the Altay region – to Barnaul, Biysk or Belokurikha – to enjoy wild nature and amazing scenery. Horse-riding, hiking, trekking, rafting and climbing are among the top activities in this area. Imagine an early morning, people on the camping site waking up by the river, a bonfire starting up… What could possibly fit this moment better than a cup of freshly brewed MacCoffee that inspires you for a new day full of adventures and achievements?